You can’t fit a square peg in a round hole, as the adage goes.

So, when it came to giving Mr. John of Pittsburgh a new look, SG&D followed suit, turning the company’s dated, square logo into a more modern oval with a retro feel, maintaining the integrity of Mr. John’s easily recognizable colors.

The new logo became the point around which new stationery items were designed, as well as a new 100+ page website, which launched on February 10, 2009.

To read the rest of the Mr. John case study, click here.