It appears that there’s light at the end of the advertising and marketing tunnel, at least to those attending this week’s Association of National Advertisers conference in New York City.

According to Advertising Age’s Jonah Bloom, major players like Dole Food Co. and Dunkin Donuts have plans to ramp up their advertising spending in the latter part of the year, focusing primarily on rebuilding their respective brands.

“The cost of raw materials is going up, and marketing is the only thing that offsets those increases,” said Richard McDonald, the senior VP-global marketing of the musical instrument brand Fender, according to Bloom’s article. “You have to build brand value and spend on marketing.”

To read the entire Advertising Age article, available until May 20, click here.

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